If you follow me by malena watrous5/29/2023 “I worked with these large publishers for most of my career, and there is a lot of fear over how much power Amazon and Apple have over the marketplace,” says Curry. It’s a two-woman operation run by Emily Gould - former Gawker writer and author of And the Heart Says Whatever - and Ruth Curry. But the publishing industry certainly isn’t making it any easier for smaller companies to compete. I’m not naive enough to believe that if given options, consumers would abandon Amazon and Apple en masse and rush to independent e-bookshops. ( MORE: 5 Famous Writers Who Loathe E-Books) The question is: Why don’t publishers look elsewhere? Ironically, the antitrust lawsuit could end up creating a monopoly where Amazon dictates all the rules of the game. The goal was apparently to prevent Amazon, which dominates the market, from deflating prices of hardcover books by pricing those books’ electronic versions as low as $9.99 in order to persuade people to buy its line of Kindle e-readers and its Kindle Fire tablet. Last Wednesday, the Department of Justice filed a major antitrust lawsuit against Apple and five big publishers for allegedly price-fixing e-books.
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